Enquiry begins
The claimant enters through the relevant client's branded WhatsApp account.
Commercial proposal
Property Claims Qualification, Built Around WhatsApp
A structured qualification system that identifies property disrepair and tenancy deposit claims, follows the correct question path and delivers each qualified enquiry with the information your clients need.
£2,495 + VAT initial investment14 working days delivery
Qualification assistant
Structured enquiry
What would you like help with?
Disrepair questions
Deposit questions
Combined questions
How the system works
From first message to a structured case.
Correct journey selected
The system identifies whether the enquiry relates to disrepair, a tenancy deposit or both.
Evidence collected
The claimant answers the relevant questions and submits the necessary documents and evidence.
Qualified case delivered
The completed information, documents and case summary are passed to the appropriate CRM or team.
Recommended First Step
WhatsApp Qualification System
Built, tested and operational within 14 working days, subject to receiving the required information, approvals and account access.
£2,495
+ VAT
50% to begin: £1,247.50
50% on completion
One WhatsApp journey covering both claim types
Conditional questions based on the claimant's answers
Shared questions asked only once
Separate disrepair and tenancy deposit pathways
Combined pathway for claimants who may qualify for both
Clickable responses wherever appropriate
Collection of photographs and supporting documents
Tenancy agreement submission
Deposit registration checks across DPS, TDS and MyDeposits
Clear outcome and qualification logic
Structured case summary
Delivery into the client's CRM or agreed destination
First client brand and standard connection included
Testing and launch support included
The quoted price assumes that documented and authorised access is available for the required deposit scheme checks. Hyphen12 will validate the available connection methods before committing to any unsupported or fragile integration. Any requirement involving undocumented access, bespoke software development or unsupported website automation will be discussed and agreed separately before work begins.
Alternative option
Branded Qualification Portal
£3,995 + VAT
A dedicated, mobile-first qualification portal carrying each client's branding, with structured claim journeys, document collection, progress tracking and CRM delivery.
Fully branded claimant experience
Conditional qualification journeys
Disrepair, deposit and combined claim paths
Document and evidence uploads
Deposit scheme checks
Mobile-first design
Structured case summary
CRM handoff
First client brand included
Approximately three to four weeks for delivery
Our recommendation: We recommend launching through WhatsApp first. This provides the fastest and lowest-friction route to market while generating real data on completion rates, claimant behaviour and client requirements. A portal can then be introduced if the evidence shows it would improve the process.
Interactive comparison
Choose the right first step.
ComparisonWhatsApp · RecommendedPortal
Initial price£2,495 + VAT£3,995 + VAT
Delivery time14 working daysThree to four weeks
Claimant frictionVery low claimant frictionLow claimant friction
BrandingBranded business profile and messagingFully branded interface
Conditional qualificationIncludedIncluded
Document collectionIncludedIncluded
Deposit scheme checksIncluded, subject to authorised accessIncluded, subject to authorised access
CRM deliveryStandard handoff includedStandard handoff included
Best use caseBest for rapid launch and lead conversionBest for a more controlled digital experience
Additional client rollouts
Built Once, Adapted for Each Client
To keep the initial investment sensible, Hyphen12 will configure each new client on the partner's behalf. This avoids the significant cost of building a complete self-service software platform.
WhatsApp client rollout
£450 + VAT per additional brand
- Business profile connection
- Standard branding and business information
- Existing qualification journey
- Standard workflow configuration
- Testing
- Standard CRM or lead delivery connection
Portal client rollout
£650 + VAT per additional brand
- Portal duplication
- Logo, colours and business information
- Domain or subdomain configuration
- Existing qualification journeys
- Testing
- Standard CRM or lead delivery connection
Bespoke CRM integrations, additional claim types, material workflow changes and custom API development will be quoted separately.
Support and ongoing costs
Support and Ongoing Costs
From £149 to £249 + VAT
per active client, per month
The final amount depends on usage and the required level of support.
Workflow hosting and monitoring
Routine maintenance
Reasonable minor amendments
Technical support
Platform administration
Fair-use WhatsApp and AI usage allowance
Exceptional message volumes, third-party software fees and material changes to the qualification process may be charged separately. Any additional cost will be agreed in advance.
Yes. The proposed model keeps the initial cost low by having Hyphen12 configure each additional client manually. If the partner later reaches sufficient volume, Hyphen12 can scope a separate self-service management platform allowing authorised users to add businesses, upload branding, configure accounts, manage integrations and launch new client environments directly.
A self-service platform is not included within the current proposal. It would require materially more development, administration controls, security, testing and ongoing maintenance, and would therefore be scoped and priced as a separate software project.
- •Advertising campaign management
- •Media spend
- •Replacement of the client's case-management system
- •Legal advice or independent legal eligibility decisions
- •New qualification journeys outside the agreed two claim types
- •Bespoke CRM development
- •Unsupported deposit scheme automation
- •A self-service client management platform
- •Material changes requested after scope approval
Ready to proceed
Launch the WhatsApp Qualification MVP
Project investment
£2,495 + VAT
Initial payment
£1,247.50 + VAT
Delivery
14 working days
Once approved, Hyphen12 will confirm the qualification rules, required questions, document requirements, branding, CRM destination and available deposit scheme access before development begins.